Same engine, your realities
Pharma distribution, on one operating system.
The same engine that runs aesthetics today — built for the realities of pharmaceutical distribution: lot traceability, expiry discipline and registration-grade records across the GCC.
Amoura runs pharma distribution end-to-end: pharmacies and clinics order from a branded portal; orders move through dual sign-off into pick, pack, dispatch and auto-invoice. Every pack is tracked by lot and expiry with FEFO, products can be flagged as controlled or sensitive, and VAT/TRN invoicing is built in.
A recall question with no fast answer. Short-dated stock found too late. High-value orders moving without real sign-off. Credit terms that slip because no system enforces them.
Screens below are illustrative — sample data.
When a lot has to come back, you already know where it went
Pharma traceability isn't a feature — it's the baseline. Amoura records lot and expiry on every movement, so a recall question has a fast answer: which lots, which customers, which quantities, which warehouses. FEFO picking keeps your oldest stock moving and your expiry exposure low.
- Lot + expiry on every goods receipt and dispatch, multi-warehouse
- Full forward/backward trace: supplier → batch → customer
- FEFO picking enforced at pick/pack
- Returns with restock so reversed or recalled stock is handled, not lost
Flag sensitive lines, and approve high-value orders properly
Amoura lets you flag controlled or sensitive products so they're visible across the catalog. And every order runs through dual sign-off — manager and warehouse — with CEO approval above a value threshold you set, so high-value and high-risk orders never move on one person's say-so.
- Product-level flags to mark controlled or sensitive lines
- Dual sign-off (manager + warehouse), CEO approval above a value threshold
- Full audit log on every approval, edit and movement
- Multi-role permissions — who can do what is configurable, not assumed
The paperwork holds up
Distribution in the GCC runs on records: TRN-compliant tax invoices, credit terms that don't slip, a trail behind every transaction. Amoura issues VAT/TRN invoices automatically the moment an order is fulfilled, tracks credit limits per customer, and keeps an audit log behind every transaction.
- Automatic VAT/TRN-compliant invoicing on fulfillment
- Per-customer credit limits, enforced before orders ship
- Procurement with suppliers, POs and goods receipt feeding batch/stock
- Audit log across orders, approvals, pricing and inventory
“Pharma is more regulated than aesthetics — are you really built for it?”
Aesthetics is where Amoura proves out today. The engine underneath — lot/expiry traceability, controlled-line flags, dual sign-off, VAT/TRN invoicing, audit logging — is the same engine pharma distribution needs. We'll walk you through exactly which of your realities it covers, and which are roadmap, before you commit a single SKU.
Finance, built in
The invoice writes itself.
When an order is dispatched, Amoura raises the VAT/TRN-compliant invoice from exactly what shipped — no re-keying, no drift between the order and the bill. Payments, credit limits and returns with restock live in the same system.
Every category a health distributor carries — fillers, devices, skincare and consumables.
Pharmaceuticals — questions
How should a pharma distributor handle a batch recall?+
Because every unit is tracked by lot and expiry, you can trace an affected batch to the exact customers, orders and quantities it shipped to and act immediately.
Can Amoura flag controlled lines?+
Yes — products can be flagged as controlled or sensitive so they're visible across the catalog. Separately, every high-value order routes through dual sign-off.
What's the difference between FEFO and FIFO for pharma inventory?+
FIFO ships oldest-received first; FEFO ships first-to-expire first, which is what protects against expiry write-offs and is how Amoura allocates by default.
Ready when you are
Map your lines to Amoura.
Book a founder-led demo and we’ll walk your real workflow — orders, approvals, inventory, finance — on the system, not a slide deck.