The operating system for medical & health distribution.
Run the entire chain in one platform: ordering, expiry-controlled inventory, dual-approved dispatch, marketing campaigns, field reps and procurement, with VAT/TRN invoicing and finance built in.
For GCC distributors of aesthetics, pharma, devices, dental & vet. Starting with aesthetics.
Ordering, inventory, campaigns, approvals and VAT/TRN invoicing in one system.
Illustrative demo · sample data
Why distributors switch
Order to delivery to invoice, in one system.
Multi-currency, VAT rate set per company, built in the UAE for GCC distributors.
Built-in roles plus any custom role you define, each with its own pages & permissions.
Expiry-aware stock that protects every batch.
The pattern
You already know the pattern, because you've been living in it.
Orders arrive on WhatsApp. Someone re-types them into a spreadsheet, sometimes correctly.
Sales reps update files no one fully trusts, and the rep who knows them is on vacation.
Batch numbers and expiry dates live in someone's head, until that someone leaves.
Invoices get raised by hand, late, and rarely match exactly what shipped.
Amoura is the layer that connects all of it, so the truth lives in one place, in real time, and stops costing you weekends.
A Monday morning, two ways
Four meetings vs. a quiet Friday.
Two spreadsheets and a prayer.
- Sales rep WhatsApps an order at 11pm. Someone re-types it Monday.
- Warehouse picks the wrong batch because the sheet wasn't refreshed.
- Clinic asks for an invoice. Three departments check three systems.
- Accountant reconciles last week's orders. Next week starts.
One screen, four roles in sync.
- Clinic places order on their branded portal. It's in dispatch by 9am.
- Warehouse sees the right batch, expiry and lot. No guessing.
- Invoice issues the moment the order ships. PDF in the clinic's inbox.
- Invoices, payments and credit all tie out. Friday looks like Friday.
One system, every function
One platform.
Built for the Gulf.
One connected flow, from the customer’s order to the paid invoice.
Screens below are illustrative and use sample data.
Orders & approvals
Orders that don't get re-typed.
Clinics order through their portal against a live credit limit, or a rep sends a quote that becomes an order once the clinic accepts. Every order is signed off by the sales manager and warehouse lead, and high-value orders go to the CEO automatically. Then pick, pack, dispatch with tracking and delivery, and the invoice raises itself.
- Credit-aware checkout
- Signed quote PDFs that convert to orders
- Dual sign-off, CEO threshold
- Auto-invoice on delivery
Inventory · FEFO
Never sell expired stock. Never write off forgotten stock.
Batch and lot tracking with expiry, FEFO and multi-warehouse stock status, so the first to expire ships first and short-dated fillers stop turning into write-offs.
- Batch & lot tracking
- FEFO fulfilment
- Multi-warehouse stock status
Procurement · goods-in
Buy it, receive it, and it's already in stock.
Raise purchase orders to your suppliers and receive goods against them. Every unit lands with its batch, lot and expiry, straight into FEFO stock. Enter the supplier's bill, pay it, and see what you owe each supplier on one payables screen.
- Supplier POs & receiving
- Goods-in → batch / lot / expiry
- Vendor bills, supplier payments & payables
Pricing · margin
Pricing that protects your margin.
Per-clinic and per-segment price rules, loyalty tiers and a hard minimum-margin floor that no rep, discount or campaign can break. The control room shows revenue, fulfilment and what's moving at a glance.
- Per-clinic & segment pricing
- Hard minimum-margin floor
- Loyalty tiers
Finance · VAT
Money that reconciles itself.
Invoices with your TRN and VAT are raised from what was delivered, and every invoice, payment and bill posts to a double-entry ledger. Run the trial balance, P&L and balance sheet, reconcile the bank, issue credit notes and customer statements, and pull the VAT report. Your accountant gets their own login.
- Double-entry ledger, trial balance, P&L, balance sheet
- Bank reconciliation
- Credit notes, statements & VAT report
- Accountant portal
Trade marketing · A&P
Marketing budgets that actually reconcile.
Clinics are auto-tiered by their trailing revenue, each tier carrying an A&P budget. Tag an expense to a clinic, brand or event and it draws down the right budget, with committed-vs-actual spend, brand A&P ROI and post-event ROI.
- Revenue-based customer tiers
- Per-clinic & per-brand A&P budgets
- Brand & event ROI
Expenses · A&P drawdown
Every dirham of spend draws down a budget.
Reps log marketing, gift, catering and event spend against a clinic, brand or event. Each expense runs a two-step approval and draws straight down that clinic's A&P budget, so committed-vs-actual stays live.
- Spend tagged to clinic, brand or event
- Two-step approval before it counts
- Live drawdown on the A&P budget
It’s multi-role, multi-company and seat-based, with an audit log, rate limiting and role-based access on every action.
Marketing · campaigns · broadcasts
Marketing that fills the calendar,
not just the ledger.
Most distribution tools stop at orders and invoices. Amoura also drives demand. Run margin-safe campaigns aimed at the right clinics, then reach them over WhatsApp and email, all from the same system that knows their credit, history and licence.
Targeted offers with budget & redemption caps and a protected margin floor.
Hi {{name}}, our Eid filler offer is live: buy 3 get 1 free until Apr 20. Tap to order.
WhatsApp and email broadcasts: personalised, scheduled, delivery-tracked, opt-out aware.
Cohort-targeted campaigns
Buy-X-get-Y and % offers aimed at lapsed, at-risk or new clinics, a segment or a single account, with budget and redemption caps.
WhatsApp + email broadcasts
Reach clinics and doctors on the channels they actually read. Personalised, scheduled, with delivery and read tracking.
Margin-safe & compliant
A hard margin floor no promo can break, benefits auto-withheld over credit limit, one-tap opt-out. AI drafts the next campaign.
Screens are illustrative, with sample data.
Intelligence · AI
AI on your data.
It never invents a number.
Amoura reads the same orders, stock, clinics and visits it runs, across insights, HCP mapping, inventory and an economy pulse. The difference: every figure is computed in code, and the model only writes the interpretation. So the analysis is detailed, but the numbers are auditable, repeatable and yours.
Revenue trend, demand and at-risk signals, with the action to take next.
Next-best-product per clinic from co-purchase history, plus territory and data-quality fixes.
Demand forecast, days-of-cover, ABC class and reorder points from your own 12-month history.
Live FX run against your margin, plus segment, city and product demand velocity.
Numbers in code, AI writes the story
Every figure (growth %, days of cover, safety stock, margin impact) is computed in code from your data. The model only writes the read-out, so it can't invent a number. Run it twice on the same data and the facts don't move.
Grounded in your own data
Not a generic benchmark or an industry average. Forecasts, affinities and churn flags come from your real orders, stock, clinics and visits, and each company's AI only ever sees its own.
Safe, one-click actions
Recommendations come with a button: set a rep's target, raise a clearance campaign, open a collections task. And it won't push discounts to a clinic that's over its credit limit or already at risk.
Also runs a deterministic period-end forecast, receipt OCR & expense matching, and auto-drafted expiry-clearance campaigns. Scheduled jobs send alerts on their own: overdue-payment reminders, low stock, batches near expiry, credit-limit breaches, clinics going quiet and expenses missing a receipt. Screens are illustrative and use sample data.
Finance, built in
The invoice writes itself.
When an order is marked delivered, Amoura raises the VAT/TRN-compliant invoice from exactly what shipped. No re-keying, no drift between the order and the bill. Payments, credit limits and returns with restock live in the same system.
Every category a health distributor carries: fillers, devices, skincare and consumables.
One engine, every health vertical
Built for the regulated,
perishable realities of health distribution.
FEFO, batch traceability, credit control and VAT/TRN invoicing aren’t aesthetics features. They’re health-distribution features. The same Amoura engine runs them all. We lead where we’re strongest today, and the platform is built for the whole category.
The category
Not an ERP. Not just a CRM.
The operating system in between.
A CRM tracks your clinics and reps, then stops at the sale. A generic ERP doesn’t know what a lot number, an expiry date or a credit limit is. Amoura is built only for medical & health distribution, so the field-rep CRM runs in the same system as ordering, FEFO inventory, dual sign-off and TRN invoicing.
Clinics, reps, calls, quotes and per-customer pricing. No separate CRM to buy.
VAT/TRN invoicing, payments, returns and a double-entry ledger. It works alongside your accountant, who gets their own login.
Amoura intelligence
Signals, not just records.
Tuğra Elibüyük
Founder · Healthcare Marketing & Distribution Operations · Dubai
- Name
- Tuğra Elibüyük
- Role
- Founder · Healthcare Marketing & Distribution Operations
- Based
- Dubai
The person behind it
Hi, I'm Tuğra.
I've spent the last few years working inside the medical aesthetics distribution industry in Dubai, close to clinics, doctors, sales and marketing teams, warehouse operations, and business owners.
That gave me a practical understanding of how distribution really works: product positioning, clinic communication, stock and expiry control, quotations, educational events, digital campaigns, and day-to-day operations. My background combines healthcare marketing with real distributor-side experience.
This is the perspective behind my work: helping medical distributors become more organized, more visible, and more effective in how they present, sell, and manage their products.
If you want to see whether this fits your business, the fastest way is to talk to me directly. No sales pitch, just a real conversation about your operation.
The fine print
Questions worth asking before you book.
What is Amoura?+
Amoura is the operating system for medical and health distributors in the GCC. One system runs clinic ordering, batch and expiry (FEFO) inventory, dual sign-off approvals, UAE VAT invoicing with TRN, payments and a customer ledger, a field-sales CRM for reps and managers, procurement and AI insights. It is built for distributors of aesthetics, pharma, medical devices, dental and veterinary goods.
How much does Amoura cost?+
AED 315 per user per month including 5% UAE VAT (AED 300 before VAT). Every user costs the same whatever the team size, with a minimum of 5 users. Clinic portal users are free and unlimited, AI is included, and there is a 14-day free trial. Setup is a one-time fee from AED 5,250.
What's the best software for aesthetic distributors in the UAE?+
Amoura is purpose-built for the category rather than adapted from a generic ERP. It combines a clinic ordering portal, batch/expiry (FEFO) inventory, per-clinic pricing, UAE VAT/TRN invoicing and a sales-rep CRM in one system. It is built in the UAE for GCC distributors, with multiple currencies and a VAT rate set per company. It handles the full aesthetic catalog: dermal fillers, biorevitalization, skin boosters, skincare, threads, implants and devices.
Does Amoura handle UAE VAT and TRN-compliant invoices?+
Yes. Amoura raises VAT/TRN-compliant invoices automatically when an order is marked delivered, from the lines on that order. It also handles payments, credit limits, credit notes and returns with restock in the same system.
How does it manage dermal filler expiry and FEFO?+
Amoura tracks every product by batch and lot with expiry dates, and fulfilment follows FEFO (first-expiry-first-out), so stock closest to expiry ships first. Live stock status across multiple warehouses reduces write-offs on short-dated fillers and devices.
How does order approval work?+
Every order goes through dual sign-off: a sales manager and a warehouse lead both approve before fulfilment, and the CEO is pulled in only for high-value orders above a threshold you set. Approved orders then move through picking, packing, dispatch (with driver and tracking) and delivery. Marking the order delivered raises the invoice. Every step is logged.
Can clinics order directly?+
Yes. Clinics get a self-service portal with your full catalog, cart, credit-aware checkout, order tracking and downloadable invoices. Orders go straight into your approval and warehouse pipeline, with nothing re-keyed.
Can I set different prices for different clinics?+
Yes. Amoura supports per-clinic and per-segment price rules with a minimum-margin floor, so reps can't sell below your protected margin. You can also run campaigns (% discounts or buy-X-get-Y) targeted to clinics or segments, with budget and redemption caps.
Can I run marketing campaigns and message my clinics?+
Yes. Run % discount or buy-X-get-Y campaigns targeted to a cohort (lapsed, at-risk or new clinics), a segment or a single clinic, with budget and redemption caps and a margin floor that holds. Benefits are withheld automatically for clinics over their credit limit or with a lapsed licence. You can also reach clinics and doctors with WhatsApp and email broadcasts, personalised and scheduled or sent now, with delivery and read tracking and one-tap opt-out. Opt-out covers marketing only; order and invoice messages still go out. AI can draft your next campaign, and a marketing role runs it all.
Does Amoura include invoicing and finance, or do I need separate software?+
Invoicing and finance are built in. Amoura raises VAT/TRN-compliant invoices when orders are marked delivered, and every invoice, payment and supplier bill posts to its own double-entry ledger, with trial balance, P&L, balance sheet, bank reconciliation and a VAT report. Your accountant gets their own login. It does not sync to outside accounting software; you export the figures instead.
Which markets and roles does it support?+
Amoura is built in the UAE for GCC distributors. It handles multiple currencies, and the VAT rate is set per company. It's multi-company and seat-based, with built-in roles (admin/CEO, sales manager, sales rep, warehouse, accountant, marketing, clinic user) plus any custom role you define. Each role has its own pages and permissions, with rate limiting and an audit log.
Can we bring in our existing clinics, doctors and balances?+
Yes. Upload a CSV of clinics, doctors or opening balances. Amoura checks the file first and shows which rows are new, which update an existing record and which have errors, before anything is saved. It warns about likely duplicates, and a duplicates screen lets you merge two clinic records into one.
Is Amoura only for aesthetic distributors?+
No. Amoura is built for medical & health distribution broadly. The same engine handles aesthetics, pharmaceuticals, medical devices, dental and veterinary goods, because they share the same needs: batch/lot and expiry (FEFO), VAT/TRN invoicing, credit-aware B2B ordering and field-rep selling. We lead with aesthetics today because that's where it proves out fastest.
Ready when you are
See Amoura run your business end to end.
Book a founder-led demo and we’ll walk your real workflow (orders, approvals, inventory, finance) on the system, not a slide deck.