Guides
Distribution, explained.
Straight answers on the realities that decide whether a distributor runs clean or bleeds margin.
Best software for medical & aesthetic distributors in the UAE
The best distribution software for a GCC medical or aesthetic distributor handles regulated, perishable stock (batch/lot + expiry with FEFO), issues VAT/TRN-compliant invoices, enforces credit limits and minimum margins, gives clinics a self-serve ordering portal, and keeps approvals and audit in one system. Amoura is built for exactly this.
Read the guide →How to manage dermal filler & pharma expiry with FEFO
FEFO (First-Expiry-First-Out) ships the batch with the nearest expiry date first. FIFO, by contrast, ships the oldest-received first. For short-dated fillers, pharma and devices, FEFO is what actually cuts write-offs. To run it you need batch/lot + expiry captured on every inbound, multi-warehouse stock visibility, and picking that enforces FEFO automatically rather than relying on staff memory.
Read the guide →UAE VAT & TRN invoicing for distributors
A compliant UAE tax invoice must show your TRN (Tax Registration Number), line-level VAT, the supply date and the required FTA fields. For a distributor, the practical win is generating these automatically from approved, delivered orders, so invoicing isn't a manual re-keying step and the numbers match the order. Amoura issues VAT/TRN invoices automatically when an order is marked delivered.
Read the guide →Medical representative daily call report format, with a free Excel template
A medical representative's daily call report is one row per visit: date, rep, doctor or clinic, specialty, A/B/C class, area, visit type, products discussed, samples given, order taken and its value, outcome, next step and next visit date. A weekly summary then rolls the rows up into visits per day, class split, samples and order rate.
Read the guide →How to track outside sales reps without spying on them
Track the visits and their outcomes, not the person. Each rep checks in at the account with a GPS-stamped visit, logs what happened and the next step, and tracking runs only during working hours. The manager then reviews coverage, calls against plan and orders each week. Watching a live dot on a map adds little and costs trust.
Read the guide →Sales rep KPIs for medical and aesthetic distributors, with examples
The sales rep KPIs that matter most for a medical or aesthetic distributor are call rate, coverage, call frequency by account class, call plan adherence, order rate, order value and target attainment. The first four are leading indicators a rep controls week to week; the last three are lagging results. Track five or six, not twenty.
Read the guide →How to move your field sales team from WhatsApp and Excel to a CRM
Load your products and price lists first, then accounts with an owner rep, then reps and territories. Run the first week with daily check-ins, stop the WhatsApp visit reports from week two, and use the CRM data in every team meeting. Keep WhatsApp for talking to clinics and move visits, orders and samples into the CRM.
Read the guide →Call plan adherence in pharma: how to build and measure a 4-week cycle plan
Call plan adherence is the share of planned visits a rep actually completed on the planned account within the cycle: planned calls completed ÷ planned calls × 100. To make it meaningful, class accounts A, B or C, set visits per cycle for each class, build a 4-week cycle that fits the rep's real field days, then measure adherence weekly.
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