The pharma CRM your reps will actually use
A rep opens the visit at the clinic, shows the approved slides, records samples and books the next visit, all on one screen. Managers see coverage, routes and missed doctors without asking anyone for a report.
On iPhone, iPad and the web. Load tested with 150 reps working at once.
What is Amoura's pharma CRM?
Amoura is a CRM for pharmaceutical and medical field teams in the UAE, the GCC and the wider Middle East. Reps plan and log doctor visits with a GPS check-in, present approved content, hand out samples and take orders. Managers track coverage, cycle plans, targets and coaching in the same system. It runs on iPhone, iPad and the web, and visits keep working without signal.
Start the day on Today
The Today screen shows which doctors are due next and how much of the day's plan is done.
Record the visit
Visit notes, next-visit objective, follow-up, signature and photo. Every visit records where it was logged. If it is outside the account's radius (200 m, adjustable), the manager sees it on the rep's route.
Show approved slides
Present approved slides, documents and videos. Amoura records which slides were shown and for how long. Reps only see approved material.
Know your sample stock
Samples and orders from the visit, with stock levels shown before the rep promises anything. Each rep sees the lots they were allocated and how many are left.
Read a one-page brief before the visit
A one-page brief on each account before the visit: the last visit and its notes, and the next one planned.
Coverage and targets on one dashboard
Coverage, unvisited accounts, visits, orders and targets on one dashboard, each exportable to Excel. Reach and frequency, calculated the way your company defines them.
Follow the day's route
The day's route for each rep, recorded only during working hours and only with the rep's consent.
Plan the cycle and the week
Cycle plans per rep, imported from Excel. The planner shows the team's visits by day, week or month.
Coach and join visits
Double visits, coaching forms and workload alerts. See joint visits, coaching scores and follow-ups for each rep.
Control and compliance
- Consent records per doctor (WhatsApp, email, data, sample receipt) with a PDF copy.
- Monthly sample sign-off: the rep submits, the direct manager countersigns, then it goes to the head of department.
- Visits entered more than 48 hours late need manager approval.
- Two-step sign-in, passkeys and a full audit trail.
Also included
- No signal at the hospital? Accounts, planner, visits and orders open from the phone and sync when the rep is back online.
- Face ID lock and push reminders in the morning and evening.
AI that does not make up numbers
A one-page brief on each account before the visit. Manager reports where every figure is calculated from your data and the AI only writes the summary. No data goes to the AI until the user agrees.
Moving from OCE, Excel or another CRM
Send us your accounts, cycle plans and visit history in Excel, including OCE exports. We map the columns and import them, and reps start with their own doctors already loaded.
Built for
Pharma, medical device, aesthetics, dental and veterinary distributors with field teams.
Pharma CRM questions
Does it work offline?+
Yes, for accounts, planner, visits, orders and samples. Everything syncs when the phone is back online.
Is there an Android app?+
The native app is for iPhone and iPad. On Android, reps use Amoura in the browser.
Can it replace IQVIA OCE or Veeva?+
For most distributors in the region, yes. See the comparison
How is it priced?+
Per user per month, with every feature included. See pricing
Where is the data?+
On ISO 27001-certified infrastructure. Data may be processed outside the UAE.
See it with your own accounts.
Send us a sample list of doctors and we will show you your own territory in Amoura on the call.
30 minutes · Your workflow, on the system · No obligation